Itai Zak’s GoWild to unveil proprietary gaming platform

Europe-facing online casino GoWild has announced the launch of its own gaming platform, featuring content from more than 15 providers.

The Malta-licensed operator, which is led by former SBTech CEO Itai Zak, said the platform is scheduled for full commercial release in Q2 2017, with access to games from NetEnt and Evolution Gaming among others.

The new platform will see the brand move off the Microgaming platform after a 10-year partnership, although the supplier will still continue to offer GoWild content via its Quickfire platform.

GoWild chief executive Itai Zak said: “As we move to our own platform, we look forward to continuing to work with Microgaming through its award-winning Quickfire platform, as well as other software providers, to deliver best-of-breed content and an exceptional user experience to our loyal players, while sharing in our mutual success with our partners.”

According to a statement from the company, the new platform aims to offer a unique combination of games, sophisticated CRM and the ability to deliver personalised promotions.

Microgaming CEO Roger Raatgever added: “By utilising the Microgaming casino platform, GoWild have experienced exceptional growth over the past decade.

“With a very strong relationship in place, we will continue to support their growth by delivering the biggest and best games portfolio to their new iGaming platform via our Quickfire product, which continues to go from strength to strength.”