
Italian market decline slows in February
Sports betting decline slows, but worsens for bingo, scratchcards and horse betting " skill games continue to perform strongly.

The Italian egaming market has shown signs of recovery after a difficult January with gross gaming revenues (GGR) across all products growing 7.7% in February, according to figures released by Italian regulator AAMS, though a number of verticals have seen further decline in revenues.
The market saw revenues rise to 78.6m, up 21% on January’s takings of 65.2m, with skill games, card games and game of chance continuing to perform strongly, posting GGR up 55% year-on-year to 46.5m for the month. However, after posting revenues of 52.5m from skill games, card games and game of chance in January this year, GGR declined 11.4% month-on-month.
Fixed-odds sports once again declined with GGR down 23.6% from 33.5m in February 2011 to 25.6m this year, but up 377% on this January’s takings of 5.36m itself a 71.7% year-on-year decline. Only a strong performance from skill games, card games and game of chance prevented an overall decline in January, with a 49% increase in GGR seeing revenues rise to 52.5m, helping the market grow by 0.8% year-on-year.
After experiencing a 54.4% decline in GGR in January, horse betting showed signs of recovery with revenues of 0.66m for February, though this was still 36.6% down on 2011, and the decline in totalisator betting worsened, with revenues down 56% to 0.081m, leading to a 53.8% decline for the year so far. This suggests that the racing industry has failed to fully recover from a strike in January, which saw racing shut down for most of the month, after Italy’s new austerity government cut funding to the sector.
Takings from bingo fell further, down 24% year-on-year to 4.1m for the month, and 22.4% down for the first two months of the year with total takings of 8.8m down from 11.4m in January and February 2011.
Scratch and win games also continued to suffer, following up a 34.5% drop in GGR in January with a 54.1% fall in February after amounts wagered declined 44% to 2.24m.