Jackpotjoy names Paddy McGuinness as new brand ambassador
Take Me Out host replaces ‘Queen of Bingo’ Barbara Windsor as face of the brand
Jackpotjoy has named Take Me Out host Paddy McGuinness as its new brand ambassador, replacing Barbara Windsor who had been face of the brand since 2010.
McGuinness is fronting a new integrated advertising campaign that started on Thursday, featuring the comedian decorating his home with royal-themed merchandise as he celebrates receiving the final endorsement from the ‘Queen of Bingo’.
The spot will air across major TV channels as well as online.
Irina Cornides, chief executive of Jackpotjoy, said: “We’re ecstatic to welcome Paddy on board as the new face of our latest Jackpotjoy campaign.
“We wanted someone who fitted well with the brand and, just like Jackpotjoy, Paddy is entertaining, fun and someone that our target audience resonates with.”
McGuinness added: “What a thrill to be Jackpotjoy’s new royal ambassador and be a part of this fantastic campaign. Bingo is in my blood. My mum used to work in the local bingo halls around Bolton and it’s a game that this country loves. As you’ll see in the advert, it was an emotional moment for me to receive the final endorsement for the legendary Barbra Windsor.”
The Jackpotjoy brand last month reported 18% revenue growth in H1, and claimed the new tax on gaming free plays would help the brand gain market share.