Kaizen Gaming recruits Better Collective veteran as head of affiliate marketing
Former BC head of commercial Claus Jansson to help Greek-headquartered operator build affiliate marketing division
Kaizen Gaming has hired Claus Jansson as its new head of affiliate marketing and media buying.
Jansson joins the operator from Better Collective, where he spent more than seven years, most recently as head of commercial.
He has also worked as a consultant for Betfair in Denmark and is a graduate of Roskilde University.
Jansson has relocated to Athens from Copenhagen for the role and will join the Kaizen senior management team, reporting into CMO Panos Konstantopoulos.
He will be responsible for the planning and implementation of media buying across the group’s global Stoiximan and Betano brands.
Panos Konstantopoulos and Claus Jansson
Κonstantopoulos said of the appointment: “We are very pleased to welcome Claus to Kaizen Gaming family and highly confident that he has the full potential to thrive in communicating the company’s great dynamics and values, while developing new, innovative ideas.
“His expertise and extensive experience in our industry offers great value to our company and could be no less than a testament of our growth; we are looking forward to further enhancing our affiliate marketing strategic positioning across all markets of operation under his guidance.
Jansson commented: ‘It’s a great honour for me to be part of one of the most prominent and fast growing GameTech companies in Europe.
“Kaizen Gaming is among the industry leaders, having achieved many great things and received accolades and awards over the past years.
“It is my firm belief that Kaizen Gaming will become even greater, at an international level and I am excited to be part of this process,” he added.