Kambi launches omni-channel service for LATAM media giant
Supplier to be live in 17 Apuestas Internacionales casinos, owned by Groupo Televisa, by March 2017
Kambi has agreed a supply deal with Apuestas Internacionales, a Mexican casino firm owned by Groupo Televisa, one of the largest media organisations in the LATAM region.
The partnership will see Kambi supply its sports betting services to the Apuestas’ retail estate and online and mobile platforms.
The Swedish provider is already live in five of Apuestas’ PlayCity’s casinos and expects to deploy in twelve more by the end of March 2017.
“It has been a successful year working with PlayCity and we are delighted to sign this agreement,” Kristian Nylén, CEO of Kambi said.
“Kambi has shown it can translate its compelling online user experience into its retail offering for PlayCity’s casino customers with its unique over-the-counter and self-service betting terminal offering.
“We are delighted that PlayCity’s customers are embracing the product and we look forward to not only expanding the land-based distribution but also to going live via online and mobile channels.”
Kambi recently announced a 15% year-on-year increase in Q3 revenues after the sportsbook supplier reaped the rewards of a successful Euro 2016 and expanded client portfolio.