Kambi aims to stand out from sportsbook rivals

Kambi chief executive Kristian Nylen (pictured) says the firm has reached the “next level” of its development as the sportsbook supplier ramps-up investment in developing a wider range of customer differentiation tools.

Speaking to eGaming Review after reporting a 35% rise in Q3 revenues yesterday, Nylen said the supplier, which spun out from Unibet in May 2014, was preparing to introduce a level of flexibility into its front end which would enable operators to choose how they present their offering across all channels.

Plans are also in place to develop a system that will allow its customers, which currently includes the likes of 888, Unibet and 32Red, to alter the odds provided by Kambi, giving operators the ability to differentiate on price and promote specific events through more attractive margins.

The chief exec said providing such tools was essential if the firm was to continue on its upward trajectory, with a number of potential customers wary of offering a sportsbook identical to Kambi’s other clients.

“The first step was for us to really improve the fundamentals for everyone but now we are at a stage where we can move to the next level and give our customers the opportunity to differentiate,” Nylen said.

“If we are successful and gain more and more customers, having the same price on all sites could become a problem because they [operators] will have a hard time trying to express themselves and give their customers a unique offer,” he added.

Nylen also revealed Kambi was closing in on a new client, saying he would be “disappointed” if the firm wasn’t in the position to announce the deal by the time of its full-year results disclosure in Q1 2016.