Kindred expands Relax deal with table games launch
Operator's brands including Unibet, MariaCasino and 32Red to offer Relax blackjack and roulette
Kindred will launch Relax Gaming’s online table games across its brands, after extending its existing partnership with the eganing provider.
Relax already powers the Unibet poker and bingo products, but the new deal will see the firm provide its blackjack and roulette titles across several Kindred brands including Unibet, MariaCasino, and 32Red.
“We’ve enjoyed real success with Relax Gaming’s products and are excited to be building on this now with further casino content,” said Fredrik Kjell, head of gaming at Kindred Group.
“Our brands pride themselves on providing a quality user experience to all casino players, which means integrating the latest titles from innovative operators such as Relax Gaming.”
The two firms have become increasingly intertwined in recent years thanks to staff crossover, with Relax naming former Kindred CPO Daniel Eskola as its new CEO last week.
He replaced Patrik Österåker, who will be taking up the chairman role at the company.
Österåker added: “Kindred has won numerous awards for their casino offering in recent years, so for them to incorporate our new table games is testament to the hard work our team is doing.
“We want to build on our already-strong partnership by delivering more cost-effective titles which will appeal to various demographics and types of casino player.”
Relax recently moved to strengthen its product distribution with the appointment of former NetEnt executive Simon Hammond as chief product officer. He was joined by Andrew Crosby as head of account management.