Kindred Group recruits F1 driver Mika Häkkinen for responsible gambling campaign
Two-time Formula One champ joins Unibet’s global marketing initiative urging players to ‘Stay in Control’
Kindred Group has enlisted two-time Formula One (F1) world champion Mika Häkkinen to front Unibet’s ‘Stay in Control’ responsible gambling campaign.
Unibet created a video with Häkkinen to launch the campaign where he talks about his famous overtake of Michael Schumacher in the Belgian Grand Prix of 2000.
Unibet has worked with Häkkinen for several years in Nordic gambling markets and responsibility has often been the main theme of the collaboration.
“Responsible gambling is a very important global trend,” said Häkkinen.
“In my role as a Unibet brand ambassador, I want to support Unibet customers by growing their awareness of different responsible gambling tools.
“In Formula One, I always pushed it to the limit, but a driver needs to know his boundaries; you need to know when to stop, to stay in control.
“The same applies to gambling. I want to tell customers relatable stories of decision-making and risk analysis in stressful situations.
“On my part, I hope that this know-how supports people in gambling responsibly,” he added.