Kindred Group's harmful gambling revenue falls to 3% in Q1
Revenue from harmful gambling fell 0.3 percentage points in first three months of the year as CEO praises the firm’s rollout of automated interventions
Kindred Group has announced that its share of revenue from harmful gambling decreased to 3.0% for Q1 2023, compared to 3.3% in Q4 2022.
The figure forms part of Kindred’s wider journey that started just over two years ago, with the operator initially aiming to record 0% of revenue from harmful gambling by the end of 2023.
However, the group has now realigned that strategy and noted that it is an ongoing process.
In Q1 2022, revenue derived from harmful gambling amounted to 3.3%.
The Stockholm-listed operator noted that the reason for this decrease in Q1 was attributable to the improvements it has made in enhancing the customer’s responsible gambling journey.
The firm also stated that this quarter’s performance shows the initial effects of automated intervention solutions, which detect and engage with at-risk customers.
It was also revealed that 83% of Kindred’s customers saw improved gambling behaviour during the quarter following contact from the firm’s responsible gambling team.
This figure is a slight improvement on Q4 2022’s figure of 82.1%.
Touching on the latest results, Kindred CEO Henrik Tjärnström said: “We have continuously emphasised the importance of detecting and engaging with our customers who are showing markers of harm. To prevent a harmful behaviour, early intervention is critical, and I am glad that we can see result of the rollout of automated interventions that we have done in some of our markets.”
“Going forward I look forward to following the holistic approach and collaboration across different teams within Kindred. Responsible gambling is not a factor only for one team, but it is something that every single employee contributes to through their knowledge and commitment to reducing harmful revenue.
“By our tech teams working hand in hand with the responsible gambling and customer-facing teams, we can swiftly release improved interventions across different markets. All in line with our journey towards zero road map,” Tjärnström concluded.