Kwiff TV ad banned for false odds offer

Betting app Kwiff has had a television advert banned by the Advertising Standards Authority (ASA) for misleading punters with false odds.

The TV advert in question from December 2017 stated: “You’re placing a bet with normal odds, and suddenly your odds might get supercharged, like Adam from Clitheroe.

“He placed a bet on PSG to beat Celtic and got his odds supercharged from 11/8 to 80/1.”

The odds of 11/8 for PSG to beat Celtic were never actually available on the Kwiff app, with the offer actually referring to the odds on PSG to win and only one or no teams to score.

Two complainants contacted the ASA to say the odds were never available on the app and that the advert was therefore misleading.

Kwiff’s parent company Eaton Gate Gaming Ltd said it would not use the ad again and had submitted a new ad with a revised bet to UK ad clearance service Clearcast.

Clearcast told the ASA they had not been made aware that the bet in the ad was not genuine.

The ASA told Kwiff that consumers would understand the claim to mean that those particular odds were genuinely available for bets on PSG to beat Celtic and that it was an example of the type of odds that were achievable through using Kwiff’s service.

The regulator ruled the ad was misleading and that it must not appear again in its current form.

“We told Kwiff to ensure that they accurately described any example bets displayed in their ads, and displayed the correct odds for that bet,” added the ASA.

Kwiff was set up in 2015 by co-founder and CEO Karl Engstrom, Unibet’s former online marketing manager.