Ladbrokes Aus renews Gold Coast Titans partnership
Operator extends sponsorship deal with the Queensland-based rugby league team for a further two years
Ladbrokes Australia has extended its marketing partnership with rugby league team Gold Coast Titans for a further two seasons, it was announced this week.
The contract extension will see Ladbrokes’ branding appear on the lower back of the Queensland-based team’s jersey, with additional sponsorship opportunities across the stadium and digital platforms.
“We are a proud Queensland-based company and, while we support many clubs across the country, we make sure first and foremost we are on board with those in our own backyard,” Ladbrokes Australia’s chief marketing officer, Jason Kibsgaard, said.
Ladbrokes originally teamed up with the Titans last year as a platinum level sponsor and opted to extend the deal after a successful first year for both parties.
Titans CEO, Graham Annesley, added: “We are thrilled to have Ladbrokes extend its partnership with the Titans for a further two years.
“Ladbrokes is a very recognisable brand in the Australian market and we look forward to working closely with them to further strengthen the business and community objectives of both organisations.”
Ladbrokes Australia is currently on the hunt for a new chief executive following the recent departures of CEO Dean Shannon and COO Paul Cherry, who was last year selected to succeed Shannon.