Ladbrokes Aus to launch new The Global Tote product
Operator to integrate TopBetta's “wholesale tote product” next week for international thoroughbred racing
Ladbrokes Australia has struck a deal with TopBetta to become the first wagering operator to launch the company’s new The Global Tote product.
The deal will see Ladbrokes Coral’s Australia-facing business begin integrating TopBetta’s B2B wagering product next week and could prompt it to replace its tote derivative products.
The Global Tote is a “wholesale tote product” which enables licensed betting operators from all over the world to participate in a global pool, with international thoroughbred racing fixtures the first to launch.
“We are always looking for an edge and ways to value add through better products and services to our customers,” Ladbrokes Australia’s CEO, Dean Shannon said.
“The Global Tote is a solid initiative with significant upside for operators as well as delivering more choices to clients seeking the best odds.”
The product is expected to launch on Ladbrokes.com.au next month after it received approval from Racing NSW for thoroughbred racing, as well as from Greyhound Racing Victoria, Racing Queensland, Racing Victoria and Canberra Racing Club.
TopBetta CEO Todd Buckingham added: “It’s exciting that The Global Tote has its first big corporate bookmaker on board and this new tote will enhance wagering outcomes for not only Ladbrokes Australia, but operators, punters and racing bodies on a global scale.
“This is another key step along the journey for The Global Tote. Having one of Australia’s largest and fastest growing bookmakers on board really supports what we believe is the most disruptive product in wagering.”