Ladbrokes Coral relaunches affiliate programme with Income Access
The Income Access affiliate platform will be integrated across Ladbrokes’ gaming brands alongside Coral and Gala
Ladbrokes Coral today announced the relaunch of its affiliate programme in partnership with online marketing firm Income Access.
The operator’s affiliate programme is powered by the Income Access software platform and will be integrated across the Ladbrokes gaming brand, as well as Coral and Gala.
According to Income Access, Ladbrokes Coral affiliates can leverage the platform to provide reporting and tracking features that can help future promotional efforts and retention campaigns.
Anat Schlesinger, marcom manager at Ladbrokes Coral, said: “As the Coral and Gala brands have worked with Income Access for a number of years, it felt like a natural fit for Ladbrokes to be migrated onto the platform.
“Relaunching the affiliate programme also provides an opportunity to make essential updates and help Ladbrokes achieve greater synergy with Coral and Gala.
“We have a great relationship with the team from Income Access and have every confidence that we will see great results with the new and improved affiliate programme,” she added.