Ladbrokes inks partnership with Wasserman Boxing
New deal will see a minimum of six free-to-air fights to be broadcast on Channel 5 this year
Ladbrokes has announced a new partnership with Wasserman Boxing and Channel 5 which will see more fights being broadcast on the free-to-air channel.
The deal will see at least six fights broadcasted on Channel 5 in 2023 and feature some of the biggest names in British boxing.
Wasserman Boxing’s 2023 lineup starts with the world title fight between Lyndon Arthur and Braian Nahuel Suarez for the IBO World Light Heavyweight Championship on 24 March at the University of Bolton Stadium.
This is followed up by Harlem Eubank against Christian Uruzquieta on 31 March.
Kalle Sauerland, head of global boxing at Wasserman, said: “Ladbrokes is one of the world’s leading entertainment brands, and we’re delighted to be working with them to bring first-class, free-to-air boxing to the British public.
“We have an action-packed schedule planned for 2023 that is going to see huge fights, big names and upcoming stars all feature, live and free on Channel 5.”
Kelly Rose, head of brand marketing at Ladbrokes, commented: “We’re thrilled to partner with Wasserman Boxing bringing entertaining, top-drawer free-to-air fights on Channel 5 in 2023. It’s going to be an incredibly exciting year ahead, and we can’t wait for the knockout action to get underway.”