Ladbrokes partners with Premier League football club Leicester City
Operator enhances position in Premier League after signing with 2015-16 champions Leicester City
Ladbrokes has announced its second Premier League betting partnership in the space of two days after signing with Leicester City.
The deal mimics the operator’s deal with Burnley FC and will see Ladbrokes establish a presence on the club’s official website and social media channels to support betting activity prior to games.
The multi-channel operator will also provide betting services at the King Power Stadium during the 2016-17 season as the club’s official betting partner.
Ladbrokes head of PR Jessica Bridge said: “We are very excited at Ladbrokes to be forming this dynamic partnership with Leicester City Football Club as another enthralling Premier League season gets underway.
Francis Callejon, head of commercial acquisition at LCFC, said: “We are proud to welcome Ladbrokes into our family of partners.
“The partnership with one of the UK’s leading betting brands meets our aim of attracting the strongest partners in order to deliver the best services to our fans.”
The 2015-16 Premier League champions are hot property in terms of sportsbook sponsorship having only recently signed a similar deal with Asian market leader Dafabet.