Ladbrokes Australia launches branded ATM card
Branded card allows customers to get instant withdrawals from their Ladbrokes.com.au account
Ladbrokes Australia has launched a branded ATM card enabling customers to withdraw winnings immediately, rather than waiting for their cash to be transferred into their bank account.
Typically Australian gamblers must wait at least one business day or up to 48 hours if they transfer on the weekend, leading to many sticking to retail betting outlets, according to Ladbrokes Australia’s general manager of marketing and communications, James Burnett.
The new card, launched with payments solutions provider Emerchants, effectively makes every ATM in Australia an instant Ladbrokes payout machine.
Ladbrokes.com.au customers will be able to withdraw up to AU$1,000 cash a day from their accounts immediately after a win with the card. They are also able to complete EFTPOS transactions of up to $2,500 a day.
The launch will be backed by a multi-million dollar marketing campaign across TV, print and digital.
“We believe it’s the biggest game changer in our industry since mobile betting,” Burnett said. “We now offer the ultimate betting proposition: top odds, fast collect.”
Ladbrokes entered the Australian market in September last year following the acquisition of Australian sports betting operator Gaming Investments (GIPL) for AUS$22.5m (£13m).