Ladbrokes launches AtTheRaces on mobile
Ladbrokes has signed up for AtTheRaces' live streaming of British and Irish horse racing ahead of launching a new mobile platform in 2012.
The service, provided by Cobain Ltd, is initially only available to iPhone users, but will be rolled out for Android and other mobile platforms in the coming months, with customers having to place a £1 bet to access the service.
Ladbrokes has enjoyed 163% growth in It currently has a mobile sportsbook supplied by Mfuse, and mobile casino software from Spin3, but it is unclear if these providers will be retained when it brings out its new platform.
Richard Ames, Ladbrokes’ managing director of product commented: “Mobile betting is growing rapidly and Ladbrokes customers have a leading range of services. We continue to develop it and aim to make it the first choice for mobile betting and gaming customers.”