Lads and Cirsa in Spanish football deals
LBApuestas named as new gaming partner of Valencia CF, while Cirsa renews its Real Betis shirt deal.
Ladbrokes and Cirsa have both announced partnerships with Spanish football clubs ahead of the 2012-13 La Liga season.
Cirsa has renewed its shirt sponsorship deal with Real Betis, exercising an option set in place when it agreed a one-year deal with the Andalusian club in August 2011.
The primarily land-based operator, which has a software agreement with Betware for the regulated Spanish egaming market, was among five operators named as inaugural members of industry body Empresarios de Juego Online Asociados (EJOA).
Meanwhile Ladbrokes’ Spanish-facing LBApuestas brand, which signed a two-year deal with Espanyol last month, has agreed a one-year gaming partnership with Champions League qualifiers Valencia CF.
Ladbrokes and Cirsa are among more than 50 egaming companies to receive a licence from regulatory authority DGOJ in June this year.