Launches and sign-ups 10 May 2017
Launches and sign-ups from the egaming industry in the last seven days (4 May 2017 to 10 May 2017)
GVC to launch MGM casino and poker in New Jersey
Operator to power company’s first real-money online casino and poker games site under playMGM brand
GVC Holdings is to strengthen its US-facing business after striking a deal to power an MGM Resorts-branded online casino and poker site in the regulated New Jersey market.
The playMGM brand will launch later this year and sit on the GVC technology stack offering desktop and mobile play across more than 300 casino games and multiple variants of tournament and cash play poker.
The deal marks an extension to GVC’s relationship with MGM Resorts International – GVC has provided its software and support services to the MGM-owned Borgata Hotel Casino & Spa in New Jersey ever since the state regulated online real-money gaming in 2013.
“We are delighted to extend our relationship with MGM Resorts and to be launching casino and poker under the playMGM brand in New Jersey,” Shay Segev, GVC chief operating officer, said.
Coral unveils revamped live casino studio
Coral has announced the launch of a revamped Playtech-powered live casino studio which the brand says will help it “bring live casino closer” to its sportsbook customers.
The Coral Live Casino Studio was unveiled last week and includes a new user interface, improved audio visual quality and “bespoke” gaming products, with the studio also offering four blackjack tables and a roulette table.
“The collaboration strives to provide the very best casino experience in the industry, and is part of Coral’s strategic initiative to bring Casino Live closer to sports betting customers,” said Nir Hakarmeli, director of gaming operations for Ladbrokes Coral.
Seven days in launches and sign-ups:
Catena continues M&A push with £17.4m Online Media deal
Catena Media has acquired certain assets of Online Media for £17.4m as the lead generation firm continues to strengthen its position in sports betting affiliation.
The deal includes the domains Bets.co.uk, Bonuses.co.uk and iGamble.co.uk and will see the Malta-based firm pay an upfront fee of £11.65m and a maximum earn-out of £5.77m.
According to Catena Media, the acquisition will enable the company to obtain a strong position with alternative display marketing and a greater foothold in the UK sports betting market.
NetEnt launches reality TV ‘employer branding’ campaign
NetEnt has launched a new reality web-series documenting four employees climbing the European Alps, in an effort to showcase the company to potential employees.
“The eight-part web series aims to help cement NetEnt’s reputation as a leader and innovator in the tech sector, and position the supplier as a first choice for top talent in a highly competitive field,” a NetEnt statement explained.
The first of its kind in the industry, NetEnt CEO Per Eriksson said the show, called The Challenge, will offer greater access to outsiders than any company has previously provided.