
Launches and sign-ups 20 September 2017
Launches and sign-ups from the egaming industry in the last seven days (13 August to 20 September 2017)


Spreadex launches in-house built auto cash-out
Spread betting operator pledges further improvements to its product in a push to “stand out from the rest”
Spreadex has launched a new range of bet-management features, including one-click cash-out, partial cash-out and auto cash-out.
The new in-house built tools are part of a series of upgrades to the Spreadex sports betting product designed to differentiate the firm from rivals.
The tools are similar to cash-out functions seen at bet365, and lets customers cash out parts of their bet, or set a pre-determined number at which to cash-out.
“We are always working hard on offering as many new features as possible on our sports betting platform to make it stand out from the rest and we have plans for further improvements to be added soon,” Spreadex marketing communications manager Andy MacKenzie said.
Marathonbet launches Microgaming-powered bingo product
Marathonbet has expanded its product portfolio with the launch of a Microgaming-powered bingo product, the operator announced today.
Under the terms of the deal, Marathonbet will offer a range of bingo variants, more than 400 casino side games and access to the industry’s largest progressive jackpot network.
Marathonbet Bingo is now live for UK customers.
“We’re thrilled to be launching a comprehensive Bingo selection for our customers to enjoy,” said Dave Mills, Marathonbet gaming manager.
PMU targets novice punters with simplified horseracing product
French bookmaker PMU has launched a simplified new horseracing product aimed at a younger and more digitally-savvy audience.
‘Hipigo’ has deliberately been stripped back to basics in order to give beginners the confidence to place bets.
The betting interface consists of just two options and is supposed to break away from the classic format of betting sites which are designed for more experienced bettors.
One option allows customers to select a winning horse and features a multiplier of up to 1,000 while the other selects five horses likely to finish in the first five places of a particular race.
Mr Green launches self-assessment green gaming tool
Mr Green has launched the first version of its problem gambling detection tool, which allows players to assess their own risk behaviours.
The Green Gaming system analyses player behaviour, combining it with a customer’s own impression of their behaviours.
“Players can receive personalised insights and analysis about their gaming and when they have gone too fast. Mr Green, in turn, can adjust its offerings and communications based on an individual customer’s risk behaviour,” a Mr Green statement said.
“Players who exhibit increased risk behaviour may be asked to set different limits for their playing or to step back from playing for a period of time,” the statement added.