Launches and sign-ups 24 January 2018
The key launches and sign-ups from the egaming industry in the last seven days (17 January to 24 January 2018)
Bet365 launches Bet Builder tool
Stoke-headquartered firm joins customisable bets trend with new single game acca product
Bet365 has launched a new Bet Builder feature that lets punters create an accumulator of various bets within a single game.
The feature, launched last week, is found by clicking into a specific football match and instantly calculates a price for each unique bet.
Punters can add up to six legs on each wager, with a variety of markets to choose from, including exact goals, winning margin, and first goalscorer.
The feature allows selections to be combined that wouldn’t be allowed in a normal acca.
PlayOJO continues Nordics expansion with Sweden launch
Online casino brand PlayOJO has launched in Sweden, pledging to bring its “unique approach to fairness and transparency” to Swedish players.
The launch has been backed by a multi-million-SEK TV and online advertising campaign, which aims to educate players about PlayOJO’s ethos – to be a fair online casino that gives players more control over their money.
The operator was one of the first to eliminate bonus wagering requirements, having launched in the UK in February 2017 and expanded to Denmark in September.
PLayOJO co-founder Ohad Narkis said the firm had taken the UK “by storm” and expected the focus on fairness to have similar success in Sweden
Play’n GO boosts poker and bingo offering with new acquisition
Slots developer Play’n GO has acquired gaming supplier Proactive Gaming Scandinavia AB in a bid to expand its product portfolio.
Play’n GO said it would launch poker for the first time following the acquisition, utilising Proactive’s existing framework and “strong history in the vertical”. The deal is also expected to boost Play’n GO’s bingo offering.
The Swedish firm said a key aim from the deal was to incorporate Proactive’s “hugely experienced technical team” which has been the “driving force behind its success in recent years”.
Proactive Gaming’s has existing customer contracts with the likes of PAF and Idrottens Bingo which will continue under the new ownership.
ZEAL invests $2m in US funding platform Omaze
ZEAL Network has made a significant investment in US online sweepstakes platform Omaze.
The lottery operator’s investment arm, ZEAL Investments, agreed a deal worth $2m for a 2.5% stake in the business along with a board observership.
Omaze gives customers the chance to win once-in-a-lifetime experiences and exclusive merchandise by paying a $10 entry into a sweepstake.
Eighty percent of those entry fees go to charity, with the firm retaining the other 20%.