Launches and sign-ups 30 August 2017
Launches and sign-ups from the egaming industry in the last seven days (23 August to 30 August 2017)
Ladbrokes JV plots Colombia launch
Sportium product to be rolled out in Cirsa land-based casinos before an online launch by the end of the year
Ladbrokes’ Spanish-language sportsbook joint venture Sportium has announced plans to launch in Colombia by the end of the year.
The sportsbook, joint-owned by Ladbrokes and Spanish casino operator Cirsa, will initially offer its services in Cirsa’s land-based casinos, before launching online at sportium.com.co.
A Ladbrokes spokesperson told EGR the online platform would a “hybrid” between Sportium’s existing platform and technology from a local supplier.
Alberto Eljarrat, CEO of Sportium said Colombia was an attractive choice for the firm’s international expansion plans given the country’s passion for sport.
PokerStars launches new app in bid to become “leader in social casino”
PokerStars has launched a new social poker app as part of its pledge to become a “leader in social casino”.
The new PokerStars Play app was launched in the United States and Australia on iOS and Android and will begin phased rollout to all territories over the course of the year.
The app contains poker and casino games including Texas Hold’em, Spin and Go, Omaha and slots titles.
“PokerStars Play is a unique product, taking the best of real-money gaming and merging it with the features players expect from mobile games,” said Lloyd Melnick, director of social gaming at PokerStars.
SportPesa launches revamped UK casino and sportsbook
SportPesa has launched its newly re-designed UK-facing online casino and sportsbook website.
The Nairobi-headquartered operator has given the website an overhaul to ‘provide a more sophisticated and seamless betting environment for the brand’s loyal players’.
The firm said that the new website features an uncluttered design, including new content focussed on providing the player with a more comprehensive online gaming experience.
Boom Fantasy approved for New York launch
Boom Fantasy CEO Stephen Murphy
Boom Fantasy has been granted regulatory approval to offer its daily fantasy product in New York, the firm has announced.
The permission comes from the New York State Gaming Commission, which oversees DFS in the state following the legalization and regulation of the activity in August last year.
The move also follows pressure on the regulator from Senator John Bonacic, who reportedly wrote to the Commission asking them to approve Boom earlier this month.
Lottoland relaunches affiliate programme with Income Access
Lottoland has relaunched its affiliate marketing programme with Income Access.
The Income Access platform allows the revamped Lottoland programme to use ad targeting capabilities based on language and geo-location to target potential customers.
James Dominique, senior affiliate manager at Lottoland, said: “We have chosen to relaunch our affiliate programme on the Income Access platform given the company’s strong reputation in the affiliate marketing space.
“We are impressed by the Income Access technology and the data our affiliate managers will now have at their fingertips, allowing our team to be more strategic when running the affiliate programme and improving our overall marketing ROI.”