
Launches and sign-ups extra 9 December 2016
A round-up of the latest launches and sign-ups in egaming including Playtech, Kindred Group and Yggdrasil


Playtech has created a dedicated Christmas-theme live roulette room for all licensees.
Going live just nine days before the big day on 16 December, the fully custom-built studio will feature Christmas decorations, festive dealer uniforms and a bespoke table layout.
Kevin Kilminster, the firm’s head of live casino innovation, said: “We’re delighted to be able to offer our licensees a dedicated Christmas roulette room.
“This is our way of thanking our live casino clients for their custom and commitment this year as well as a great way to add some Christmas cheer to our live offering. We’re certain Christmas Roulette will be a big success with our licensees and their players. Merry Christmas everyone!”
Cherry’s marketing business Game Lounge has launched its first Japanese affiliate website japanesecasino.com.
The company said it is planning to launch around 100 websites in Japan in total.
Jonas Cederholm, CEO at Game Lounge, said: “It is vital to give close consideration to the Japanese market’s local needs as it is very different from all of the European markets.
“This project is therefore handled by highly qualified Japanese marketers, designers and content writers, all of whom are very experienced in the online casino industry.
“We are proud to say that Game Lounge is the first European affiliate company to professionally enter the Japanese market. We have high expectations that we will be able to grow quickly in this market “.
Realistic Games has signed a supply deal with Kindred Group, home to the newly-crowned EGR Awards Operator of the Year as Unibet Group.
The deal will see Kindred Group bolster its customer offering with the supplier’s market-leading table games, as well as their diverse portfolio of slots.
Fredrik Kjell, head of gaming at Kindred Group, added: “Realistic Games has built a formidable reputation on designing and developing some of the best games on the market.
“We’re very happy to bring these games to our players and are looking forward to them supporting our continued growth in the UK and other key markets.”
Yggdrasil Gaming has reached an agreement with Gaming Innovation Group to provide the operator with its full suite of video slots.
Yggdrasil’s portfolio of games will be rolled-out across the operator’s B2C sites, including its flagship online casino and sportsbook, Guts.com and Rizk.com.
The operator will also gain access to Yggdrasil’s collection of in-game promotional tools, including the recently-launched Missions feature, as well as the social sharing tool BRAG.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “We are thrilled to have joined forces with Gaming Innovation Group. Their deal to acquire Betit has made them one of the fastest growing and largest operators in Scandinavia, and it’s a major boon for us to be able to put our content in the hands of their players.
Sportradar has agreed its first motorsport-focused integrity partnership with the MotoGP motorcycling series.
Starting with the 2017 season, Sportradar will analyse betting movements and patterns across MotoGP, Moto2 and the Moto3.
“Prevention of any problem is always more prudent than cure and, for sure, betting-related sport fixing is a problem; it is a problem that thankfully has not hit our sport but it is one that is causing real concern across other sports worldwide,” Carmelo Ezpeleta, chief executive of MotoGP promoter Dorna Sports, said.
French operator FDJ has agreed an in-stadium betting partnership with Ligue 1 side Olympique Lyonnais.
The deal will see ‘ParionsSport’ betting terminals installed throughout Lyon’s Parc OL ground and the Megastore OL club shop
Fans in the ‘Cercle OL’ VIP lounge will also have access to betting facilities, while the club will promote the ‘ParionsSport Online’ service to fans via its official website and social media channels.