Launches and sign-ups 16 December 2015
Launches and sign-ups from the egaming industry in the last seven days (10 December 2015 to 16 December 2015)
Tabcorp partners News UK for Sun Bets launch
Australian operator signs a 10-year revenue share deal with the media company to launch The Sun-branded sportsbook
Australian operator Tabcorp has signed a deal with media publishing giant News UK to launch a new online sportsbook under the brand of its flagship newspaper The Sun.
Sun Bets will launch in 2016, subject to Tabcorp obtaining regulatory approval, and ends months of speculation as to which operator would obtain the contract after reports of the launch surfaced last year.
The deal between the two companies will initially run for 10 years on a revenue share basis and marks the Melbourne-based operator’s first major push into the UK and Irish online gambling markets.
“Entering the UK market in partnership with News is an exciting opportunity for Tabcorp as we take our capability into the AU$7bn UK online gambling market,” David Attenborough, Tabcorp CEO, said.
Ladbrokes Australia returns to in-play betting fold
Ladbrokes’ Australian arm has joined rivals William Hill and bet365 in launching an in-running betting feature designed to satisfy the country’s ban on remote in-play wagers.
Live Play is a follow-up to the operator’s debut live betting feature Quickcall, which was pulled by Ladbrokes in July after the legality of such products had come under increasing regulatory scrutiny.
Under the Interactive Gambling Act 2001, Australian betting operators are prohibited from accepting online bets on live sports events and can only accept in-play wagers placed in person or over the phone.
Seven days in launches and sign-ups:
BoyleSports boosts gaming offer with EveryMatrix deal
BoyleSports is strengthening its gaming portfolio after signing a platform deal with EveryMatrix and adding three new suppliers to its roster of third-party providers.
The Irish operator, which is predominantly known for its sportsbook offer, is also launching a new slots-focused Vegas product which will be boosted with contributions from new partners IGT, NXY Gaming and Scientific Games.
The trio join existing supplier partners Realistic Games, Microgaming and NetEnt with all integrations processes, previously handled by BoyleSports, to be aggregated and simplified through the EveryMatrix platform.
Betfair launches Macau-themed casino
Betfair has launched a new Macau-themed online casino in partnership with TGP Games just weeks after rival operator William Hill released a similar product.
‘Macau’ features as a separate tab on Betfair’s homepage across both desktop and mobile web, featuring Asian-themed games from Isle of Man-based online casino supplier TGP Games.
The deal is the Entwine Tech subsidiary’s first with a major operator with plans to also launch additional slot games via Betfair’s Arcade tab including a Christmas-themed title.
WhichBingo makes casino and sportsbook play
WhichBingo.co.uk owner Focus Online Management has expanded into the online casino and sportsbook affiliate markets for the first time through the launch of a new slots website and acquisition of a football-focused information tool.
As part of its expansion strategy, the Leeds-based affiliate marketing company recently launched JustSlots.com on the same platform as WhichBingo.co.uk, featuring reviews and offers of some of the biggest online casino operators. The new website also includes on-site slots, casino and scratchcard games under a separate tab.
“2015 has seen an explosion of new casino and slots sites launched in the UK and we decided to grasp the opportunity to expand our portfolio of affiliate websites,” Simon Jones, Focus Online Management commercial director, said.
Betfair expands Predicts service with new website
Betfair has launched a new website for its Betfair Predicts service as the operator continues to push into the fast-growing field of special bets.
The new site, betfairpredicts.com, collects a number of markets across politics, entertainment and sports, presenting a percentage likelihood prediction based on exchange odds on markets ranging from the next US president to the winner of The X Factor.
Users can click through on each market, where they are taken to the relevant section of Betfair’s exchange.
EveryMatrix strikes Danish media deal
EveryMatrix has bolstered its presence in the Danish market after sealing a platform supply deal with one of the country’s biggest media companies.
The software supplier will provide Ekstra Bladet with its Danish-certified platform for the tabloid newspaper’s online casino and bingo brands, ekstrabladetcasino.dk and ekstrabladetbingo.dk, which were launched in the market back in 2012.
Ekstra Bladet will also benefit from EveryMatrix’s payments and gaming solutions – which includes titles from the likes of NetEnt, IGT, Play’n Go, Microgaming, NYX, Evolution and Spigo.