Launches and sign-ups 1 April 2015
Launches and sign-ups from the egaming industry in the last seven days (26 March to 1 April 2015)
PokerStars sportsbook launches in selected territories
Parent company Amaya Gaming says strategic rollout of sportsbook is imminent with product live in “selected territories”
Amaya Gaming said it has taken its first bet on its PokerStars sportsbook product with the product now live in selected territories including the Republic of Ireland ahead of a wider rollout due during the course of Q2.
Speaking as part of his firm’s full-year results announcement, Amaya chief executive David Baazov said a beta version of the sportsbook would initially be released in selected markets with “an expansion across the network to take place through the first half of 2015”.
The sportsbook will be released via its recently acquired PokerStars brand initially through the PS7 client and the first territories believed to have gone live are Malta, the Isle of Man and the RoI.
Baazov first let slip of plans to launch a sportsbook during the firms Q3 2014 results call, and said the platform would use some third party services with “key differentiating factors” developed in-house.
Gala Coral teams up with Inspired for slots content
Gala Coral has integrated Inspired Gaming’s Remote Gaming Server and casino content into the operator’s three core brands.
The deal announced sees the RGS, which includes a number of slots and casino titles, added to coral.co.uk, galabingo.com and galacasino.com across mobile and desktop.
Inspired is now developing exclusive content for Gala Coral, and the operator also now has access to distribute its own in-house developed games and selected third-party titles, via Inspired’s RGS, Virgo.
“The Virgo RGS platform provides single HTML5 development across desktop and mobile channels that give us the flexibility to develop and distribute both Inspired’s and our own in-house games studios omnichannel gaming content very efficiently across all our brands and third parties,” Gala Coral’s gaming director Mark Kemp said.
Tau Gaming reveals debut slots and bingo brands
Former Metro Play managing director Jamie Walters’ new egaming venture has unveiled its first online slots and bingo titles as part of a “content-led” strategy.
Tau Gaming’s brands, SecretSlots and HunkyBingo, are both powered by 888’s Dragonfish network and are available on desktop and mobile with plans to launch TV advertising campaigns in the near future.
Speaking to eGaming Review, Walters said the philosophy was consistent across both sites through its content-led approach.
“We use the Dragonfish software but our differentiation is coming from the content and the narrative around the products,” he said.
“Each product has a narrative theme behind them and that’s backed up with the CRM and the social presence we create around the brands,” Walters added.
Seven days in launches and sign-ups
NYX adds casino content to Ongame poker network
NYX Gaming has integrated its NYX OGS casino gaming platform into its Ongame poker network, which it acquired from Amaya Gaming earlier this year.
NYX said the move would offer its B2B poker customers to offer their players a “seamless opportunity to play casino games from their poker client”.
“We keep on adding value to our Ongame acquisition and our overall footprint,” David Flynn, EVP of business development at NYX Gaming, said.
“Operators are now able to offer our award-winning casino titles to their poker players and let players play one or more games at the same time.
“We know that a lot of players will appreciate this addition and that it will be a positive revenue driver for our business partners,” he added.
LeoVegas signs up with Odobo
Mobile casino firm LeoVegas has become the latest operator to sign up with Odobo and will gain access to over 50 HTML5 games via the games supplier’s Marketplace platform.
The operator follows the likes of Gala Interactive, Coral, bet365, Betfair and Unibet in signing a content deal to access Odobo’s entire library of Marketplace content.
“Through Odobo we gain access to a rapidly growing portfolio of high-quality HTML5 casino games to offer our players – all on a single platform and available through the convenience of its unique ‘app store’,” Johan Styren, LeoVegas CEO, said.
NetEnt inks licensing deal with CODERE
Net Entertainment has signed a deal to supply Spanish casino operator CODERE with a range of content for its online casino platform.
Stockholm-based NetEnt said it was currently in the licensing process in Spain, and was on track to launch its products in the market later this year.
“We are excited to partner with CODERE and for the opportunity to provide their online players with our world-class thrilling games,” NetEnt Malta MD, Enrico Bradamante, said.
“CODERE is a market leader in Spain, which is one of our prioritized countries when it comes to new regulated markets with strong growth potential,” he added.
SBTech and ComeOn! extend multi-year partnership
SBTech has extended its deal with Co-Gaming to supply the Scandinavia-based operator with a sportsbook platform for its ComeOn! and Mobilbet brands.
SBTech said that it had recently received a UK licence from the GB Gambling Commission, allowing ComeOn! could target the UK market for the first time.
Co-Gaming director Jovin Genovese said he “continued to be impressed” with the SBTech platform, and looked forward to “generating even more success” particularly in the UK market.
BetConstruct joins forces with Gaming1
BetConstruct has joined forces with Gaming1 to provide the platform and content supplier with its Odds Feed wagering product.
The Odds Feed will be rolled out across Gaming1’s clients in the coming months, starting with Circus.be.
“Gaming1 is a company that specializes in offering their clients high-performance products and that is why our relationship with them is a natural one”, BetConstruct CEO Vahe Baloulian, said.
“We are confident that BetConstruct Odds Feed, including over 20,000 live matches per month, will benefit Gaming1’s clients, and will contribute to player satisfaction and retention,” he added.