
Launches and sign-ups extra
More launches and sign-ups from the egaming industry
Williams Interactive has announced the launch of its Play4Fun Network iGaming and Marketing platform, developed in partnership with Snoqualmie Casino. The network is a free-to-play online platform designed to help land-based casinos expand their online brand and engage online player communities.
The cloud-based platform is designed to be expanded in order to allow licensees to offer real-money gambling products in the future, including 888’s poker software following a joint venture agreed in July last year.
“We’re excited to launch our new Play4Fun Network platform with a forward-thinking operator like Snoqualmie Casino who sees the potential benefits to their operation from the convergence of land-based and online gaming options,” Orrin Edidin, president of WMS Industries and president and CEO for Williams Interactive, said.
Winner Bingo has launched its first ever UK television ad campaign on multiple channels including ITV1, ITV2 and E4. The campaign follows similar moves by bgo entertainment and Bingoport in recent weeks.
English Premier League club Newcastle United has announced a partnership with 138.com, with the online gaming brand becoming the football club’s official global gaming and betting partner. 138.com’s logo will feature across all of the club’s media channels, including sponsorship of the club’s official website.
SBOBET has announced an exclusive agreement with English Premier League club Swansea City to become the club’s official Asian betting partner. The deal will also see the company support Swansea City’s adult initiatives within the Swansea Community Trust.
BetOnSoft has released a new video slot game. Yeti Hunt i3D, the next offering in the company’s line of isometric slot games, is a nine-line, 45-coin slot that will be available on all of BetOnSoft’s 18 online casinos.
Bodog Asia has agreed a six-figure sponsorship deal with the International Basketball Federation (FIBA) to cover the 2013 FIBA Asia Championship, to be held in Manila from 1-11 August 2013. The deal includes perimeter boards and in-stadia LED advertising.
Irish online sports and casino operator SeanieMac has completed a two-week soft launch of its casino games and slot machines. The company’s offering is now fully live, following on from the launch of the company’s sportsbook in April.