Launches and sign-ups extra 27 February 2015
A round-up of the latest launches and deals in the egaming industry including Tote Ireland and NetEnt
Tote Ireland this week launched a revamped website after completing the first phase of a multi-stage redevelopment of its digital product.
Changes made include the introduction of a new website header, the addition of quick betting panels on the home page for faster access to the next three races, and new pool banners which will display the live build-up of pools.
“We are very excited by the changes which will deliver an enhanced user journey and the up-front presentation of real time pool build information,” Noel Hayes, Tote Ireland, commercial director said.
“This is the first deployment in a multi-phase development project and further changes to the betting interface are in process and scheduled for delivery in the coming months,” he added.
Tote Ireland is a wholly owned subsidiary of Horse Racing Ireland, with responsibility for the operation of a Totalisator on the 26 racecourses in the Republic of Ireland.
Established in 1932, Tote Ireland first started accepting online wagers in 2005.
NetEnt has launched a selection of its online casino games with Rational Group’s Full Tilt brand.
Following an agreement between the two companies in April, Net Ent are now live and available on Full Tilt´s recently launched casino product.
“We are proud to be partners with Rational Group, the largest online poker operator in the world, and we are pleased to be the first supplier to launch within their new casino channel,” said Enrico Bradamante, managing director of NetEnt Malta and chief of European market operations.
Metric Gaming has struck a deal with 666Bet to integrate its SuperLive and Bettor Option products into the UK licensed operator offering.
SuperLive is an in-running service that enables customers to place bets on events as the action unfolds, such as whether a golfer will sink their next put or whether a free-kick will be scored in a football match.
Bettor Option is the next product to come off the Metric production line and will enable punters to switch or double their bets at pre-match odds after watching the first-half of a football match.
“666BET is an exciting new player in the massive UK betting market,” said Metric president & CEO, Peter Bertilsson. “We are pleased to be included in their sportsbook offering and look forward to accelerating 666BET’s expansion with our SuperLive and Bettor Option products.”
White-label egaming software solutions EveryMatrix has sealed a deal with online gaming and betting company Nexx Edge.
The agreement will see Nexx Edge take on EveryMatrix’s fully managed, complete sportsbook solution OddsMatrix, gaming management and payment processing platform GamMatrix, and casino content aggregator CasinoEngine.
“We’re thrilled to be able to launch such a dynamic and exciting new operator integrating our fully manageable solutions, which we’ve been busy enhancing,” Ebbe Groes, EveryMatrix CEO, said.