Launches and sign-ups extra 2 September 2016

Ladbrokes has extended its sponsorship of snooker’s World Grand Prix and Players Championships for a further two years.

The new deal sees the operator become title sponsor for the two world ranking events for the 2017 and 2018 events.

“We’re delighted to extend our partnership with World Snooker following hugely successful tournaments this year,” Kristof Fahy, Ladbrokes CMO, said. “We’re incredibly passionate about sport at Ladbrokes and it’s great to have the World Grand Prix and Players Championship as part of our extensive sponsorship portfolio for another two years.”

Realistic Games has signed a distribution deal with fellow provider iSoftBet.

As part of the agreement, Realistic Games will distribute its content through iSoftBet’s Game Aggregation Platform (GAP).

“iSoftBet have an impressive reach in regulated European markets as well as further afield, and I’m sure their customers will benefit from having access to our portfolio of games,” Andy Harris, CEO at Realistic Games, said.

Michael Probert, head of business development at iSoftBet, added: “Realistic have got a formidable reputation for producing games that not only look great but perform very strongly. I’m positive that they will quickly become some of the most popular games we offer and I think our customers will benefit greatly from them being added to our comprehensive range of both third party and in-house content.”

NetEnt has unveiled its first live casino product developed specifically for mobile devices, featuring a unique portrait mode and 3D-branded backgrounds.

NetEnt Live Mobile uses Chroma Key technology allowing operators to use its own branding in the casino environment. Available on Android and Apple devices, other features include a portrait mode and the ability to place bets during a spin.

“Harnessing the best in streaming, audio and video technology, NetEnt has created a product that brings players as close as possible to the real casino environment,” NetEnt CEO Per Eriksson said. “By involving players throughout the entire development process, we’ve ensured a user-friendly interface that enables the ultimate entertainment experience,” he added.

Slots and table games provider Habanero has unveiled its latest slot title, Gangsters, based on the underworld of 1920’s organised crime.

The HTML5 slot features five in-game characters who offer players cash prizes or free spins when the feature is triggered by a spinning newspaper headlined “Who Did It?”.

“Gangsters is the product of more than 18 months of development, and it shows,” Habanero CEO Nic Ioannoy said. “It is our first game in HTML5 that has all the symbols animating – emphasising the subject matter even more. Playing Gangsters feels like watching one of the classic crime and Mafia movies.”

London’s Hippodrome Casino has signed a deal will Evolution Gaming that will see the operator integrate the supplier’s online live casino service and a “Live from The Hippodrome” feed for Evolution’s network of licensees.

The Hippodrome’s own Live Casino service will be built around Evolution’s generic live tables, located at Evolution’s Riga studios, and a Dual Play Roulette table to be sited within Lola’s, the operator’s underground casino.

Lola’s Dual Play Roulette table will also be made available as a “Live from the Hippodrome” feed to Evolution’s other licensees.

“This exciting initiative with Evolution will enable players to play not only at our historic destination casino, but to actually play online at a real table set amidst the unique and pulsating atmosphere of Lola’s,” George Constantinou, director of online operations at The Hippodrome Casino, said.