Launches and sign-ups extra 8 July 2016
A round-up of the latest launches and sign-ups in egaming including ESSA, iSoftBet and Vermantia
ESSA has entered into a formal information sharing arrangement with the R&A, the organisers of golf’s British Open.
ESSA will employ its alert and reporting system covering its members’ regulated betting markets to monitor The Open for any suspicious betting patterns.
Martin Slumbers, chief executive of the R&A, said: “Golf has so far not been confronted by the same issues that many other sports have come up against.
“We cannot be complacent however, and we want to do all we can to protect The Open and the values for which golf is known throughout the world.”
Casino provider iSoftBet has agreed to integrate Pragmatic Play‘s entire gaming suite into its Game Aggregation Platform (GAP).
Michael Probert, iSoftBet head of business development, said: “We are always looking to enhance our product offering, and the addition of Pragmatic Play’s content is particularly great news for our customers.
“Pragmatic’s slots are famous for being innovative and popular in the industry, and it is a pleasure to partner with a company which shares our values of creating the very best experience for customers.”
Platform provider Relax Gaming has agreed a deal to distribute Push Gaming products through its Silver Bullet casino platform.
The agreement, which has already helped Push launch its games with leading European casino brand Mr Green, is designed to take the supplier’s games to new audiences around the world.
“Push Gaming have excellent casino content and we’re very confident that Silver Bullet will open a number of new doors for them,” Patrik ?ster?ker, Relax Gaming’s CEO, said.
“Access to market is particularly important to boutique suppliers like them and the reliability, flexibility, and speed of integration that comes with a platform like ours is equally important to operators”.
Pariplay has agreed a deal to integrate Jumpman Gaming‘s entire portfolio of bingo brands into its FUSION content aggregator network.
Adrian Bailey, general manager of Pariplay, said: “Our partnership with Jumpman Gaming, a major operator of online bingo brands serving the UK market, marks an important step for us as a company, given our focus on developing state-of-the-art bingo titles to complement our casino games.
“By leveraging our FUSION aggregator network, Jumpman Gaming will diversify and expand their brands’ gaming content, strengthening their overall player acquisition and retention.”
Vermantia has been announced as the latest member of the European Lotteries Association (ELA).
“The ELA membership follows through Vermantia’s strategic focus on lottery operators, and validates our mission to provide them with our premium gaming content and dedicated customer service,” Filippos Antonopoulos, the CEO of the live and virtual sport content provider, said.
“This honour recognises our success in understanding the lottery industry’s evolution, in which we will strive to play a fundamental role”.
Riobet Casino has agreed a deal to integrate the PartnerMatrix affiliate product from EveryMatrix into its platform.
The deal will see Riobet utilise the product to help promote its gaming solutions and offer affiliates access to an expanded range of marketing tools.
PartnerMatrix enables operators to access various functionalities and features, as well as control their affiliates’ activities, marketing tools, commission plans and generated revenues.