LeoVegas joins International Betting Integrity Association
Operator initially puts Leo brand on monitoring alert platform with others to follow
Malta-headquartered operator LeoVegas has joined the International Betting Integrity Association (IBIA), becoming the fifth organisation to do so since its rebrand.
As part of its membership, LeoVegas will supply data from its largest brand, LeoVegas.com to the IBIA monitoring and alert platform.
The company has said its other betting platforms, Royal Panda, BetUK, Pixel.bet and 21.co.uk will also supply data to the IBIA platform in “due course”.
Four other firms have joined the IBIA since it rebranded from its prior identity as ESSA, including Swedish operators ATG and Bethard together with fellow operators Virgin Bet and Bet On Alfa.
Hans Uhrus, LeoVegas communications director, highlighted the increasing requirement by regulators that sports betting firms join monitoring bodies such as the IBIA as part of efforts to stamp out corruption in international sport.
“IBIA is the gold standard in that field and our membership underlines our desire to provide our customers with a best-in-class service,” Uhrus added.
The IBIA now represents over 50 of the world’s largest sports betting operators including bet365, GVC, Betsson, William Hill and Paddy Power Betfair.
It represents the sports betting sector at international discussion forums at the IOC, UN, Council of Europe and European Commission.
The IBIA also provides industry feedback to governmental consultations on gambling regulations and has fed back changes on proposed Dutch, Brazilian, German and New Zealand sports betting legislation at various points throughout the year.
Khalid Ali, CEO of the IBIA welcomed the appointment adding that commitment to strengthening the integrity of sports betting requires a “collective effort” from the industry.
“IBIA occupies a unique and unrivalled position in the global integrity discussion, with a clear focus on protecting its members’ businesses, the integrity of sports events and regulated markets from betting fraud,” Ali added.