LeoVegas launches GoGoCasino in Finland
Stockholm-listed operator targets Nordic market share after building on Swedish debut of new brand
LeoVegas has launched its online casino brand GoGoCasino in Finland following its successful release in Sweden earlier this year.
The Malta-headquartered operator revealed its ambitions to take market share among Nordic players who look for “speed and simplicity” in online casino.
GoGoCasino was the first brand to be released on the operator’s Brands of Leo proprietary multi-brand platform.
The aim of Brands of Leo is to launch a number of customised brands that appeal to selected target groups, including the LiveCasino.com domain which went live in May.
LeoVegas CEO Gustaf Hagman
LeoVegas CEO Gustaf Hagman welcomed the launch of GoGoCasino in Finland after the brand supposedly surpassed expectations in Sweden.
“The fact that GoGoCasino has done so well in the regulated market in Sweden shows our ability to use our proprietary technology to create new, appreciated brands with economies of scale and synergies across the group,” said Hagman.
“Finland is the first new market for GoGoCasino outside Sweden, and I am looking forward to scaling up the brand internationally,” he added.