LeoVegas migrates last remaining brand onto proprietary tech platform

LeoVegas has completed the migration of the Royal Panda brand onto its proprietary technology platform.

Royal Panda was the last wholly owned LeoVegas brand to join the operator’s technical platform known as Rhino, which now hosts more than 10 subsidiaries across eight different jurisdictions.

According to LeoVegas, the migration will result in a more focused and efficient operation of the brand as it can now fully benefit from the operator’s wider technology, product and organisation arms.

“Having a single platform decreases the complexity of operating activities and the group’s own technology organisation minimises redundant work that is required when operating and running several technical platforms at once,” said the firm.

Royal Panda will retain its look and feel despite the switch, although LeoVegas expects the gaming experience to be significantly improved on mobile via an expanded offering of casino games, as well as a superior sports betting UX and a larger number of payment options.

Royal Panda players will also be able to benefit from the operator’s open banking technology and proprietary jackpots platform.

LeoVegas CEO Gustaf Hagman said: “Being able to run all brands on one and the same platform is a milestone in the company’s history and I want to strongly commend all of the teams that made this possible.

“I am eager to see how we can now free up resources and speed up the pace of our other growth initiatives and how all of Royal Panda’s customers can now fully benefit,” he added.

Royal Panda was acquired by LeoVegas for an initial €60m in 2017.

In January 2020, LeoVegas shut down Royal Panda in the UK, instead choosing to focus on its Rocket X-managed brands in the market as regulatory pressures put a downward spiral on revenue.

Since then, all brands previously operating via Rocket X have been migrated onto Rhino, resulting in annual cost savings of around €3.7m, according to the operator.