LeoVegas plans Vegas escape in new TV ad
UK campaign focuses on mobile product and marks two years in market for casino operator
LeoVegas has launched a new UK TV advertising campaign two years on from first launching in the market, with the operatorâs mobile product once again at the centre of the ads.
The spots, designed by agency Toast and produced by production company Nic and Sune, sees various characters escape difficult situations by leaving notes saying theyâve âGone to Vegasâ.
However, the final scene reveals theyâve just escaped to play LeoVegas games on their mobile devices.
The campaign will run across a variety of channels, including Channel 4, Dave and ITVBe, and Sky Sports channels.
https://www.youtube.com/watch?v=cMUZMEAkYWI
The adverts also feature a multi-channel approach, with the operator encouraging viewers to engage with the campaign on social media.
The âGone to Vegasâ theme will also be reflected across other marketing channels, with special content including the adverts messaging and creative running across social, PPC, site banners and creative assets.
âSince launching in the UK two years ago itâs been amazing to see how quickly the LeoVegas audience has grown,â Shenaly Amin, UK country manager at LeoVegas, said.
âThis advert series shows how playing at LeoVegas can help people escape mundane situations and feel like theyâre winning big in Las Vegas,â she added.
LeoVegasâ previous UK ad campaign also took a strong mobile approach, featuring the tagline âking of mobile casinoâ.
Last week the firm announced plans to launch a LeoVegas sportsbook in tandem with Kambi, with the product set to go live in H1.