LeoVegas seals HTML5 content deal with Pragmatic Play
Operator launches Pragmatic’s portfolio of online casino games, as well as the supplier’s proprietary Client Hub tool
Stockholm-listed operator LeoVegas has struck a deal with Pragmatic Play to integrate the supplier’s portfolio of HTML5 online casino games, EGR Intel has learned.
LeoVegas has already unveiled a number of Pragmatic Play’s multi-channel games, with additional plans to integrate the Malta-based developer’s proprietary Client Hub staging environment.
The tool enables its partners to login and test upcoming games, while its new ‘simulation mode’ also lets the supplier’s customers trigger various special bonus features in games to boost the testing process.
“Our aim has always been to provide our players with the best gaming experience by constantly looking at ways of innovating, whether platform or in game options,” Karolina Pelc, head of casino at LeoVegas, said.
“At LeoVegas, we have a mobile-first mindset and we are glad to see that Pragmatic Play’s approach resonates with this mentality. We are really excited about the potential of this partnership.”
Pragmatic Play, which is owned by online investment development firm IBID Group, said the deal forms a key part of its strategy to diversify its reach from Asia into Europe.
“We will be able to offer our games to millions more players [with LeoVegas] based on a shared focus on the player experience and on developing our games for mobile use,” Yossi Barzely, head of business development at Pragmatic Play, said.
“Our initial focus was on Asia, but we worked long and hard to be fully European market ready, whether game play, languages, currencies and support,” he added.