LeoVegas signs up with Odobo
Mobile casino operator follows the likes of Coral and bet365 to integrateHTML5 content from the Odobo Marketplace
Mobile casino firm LeoVegas has become the latest operator to sign up with Odobo and will gain access to over 50 HTML5 games via the games supplier’s Marketplace platform.
The operator follows the likes of Gala Interactive, Coral, bet365, Betfair and Unibet in signing a content deal to access Odobo’s entire library of Marketplace content.
“Through Odobo we gain access to a rapidly growing portfolio of high-quality HTML5 casino games to offer our players – all on a single platform and available through the convenience of its unique ‘app store’,” Johan Styren, LeoVegas chief executive, said.
“We share a common vision to raise the bar in terms of quality, variety, and entertainment in mobile gaming [and we] see great potential in this partnership and regard our launch with Leo Vegas as an important milestone for Odobo,” Ashley Lang, Odobo CEO, said.
LeoVegas’ deal with Odobo follows the launch of its first major UK advertising campaign which introduces viewers to the LeoVegas mascot Leo the lion.
The 30-second ad was developed in partnership with London-based creative agency Now and was screened on both satellite and terrestrial TV channels.