Lottoland and MoPlay boost affiliate compliance with Rightlander deals

Lottoland and MoPlay have improved their marketing compliance measures by signing up for Rightlander’s affiliate-monitoring software.

Rightlander’s solution will allow both operators to access tools including an automated compliance monitor, a PPC monitor and a proactive affiliate finder.

The tools helps operators discover affiliate links to their brands that they are unaware of and ensure affiliates sending traffic to their sites are acting responsibly.

Rightlander founder Ian Sims said: “We are thrilled to have signed on Lottoland and MoPlay and look forward to assisting them in their efforts to improve affiliate compliance.

“The Gambling Commission has made it very clear that the onus is on operators to ensure affiliates are acting responsibly and Rightlander takes on much of the leg work required to do this,” he added.

Rightlander was founded in 2017 in the midst of an affiliate compliance crisis in the UK.

Lottoland affiliate manager Stephanie Cook said: “Our partnership with Rightlander will allow us to properly monitor our affiliate partners and ensure compliance.

“We strongly believe that when it comes to affiliate compliance, the buck stops with the operator and we look forward to working with Rightlander.”