Lottoland eyes Canada and Italy with expanded Income Access partnership

Lottoland has announced an expanded agreement with affiliate software provider Incomes Access, as the lottery operator looks to expand into new markets globally.

Lottoland already used an Income Access affiliate programme, but the expanded deal will see Income Access manage the programme as well.

Nigel Birrell, CEO at Lottoland, said: “Lottoland is pleased to be working with the Income Access Affiliate Team and will look to draw on their wealth of knowledge in the industry.

“They’ll also help us as we enter new markets, such as Canada. We’re confident that, with the help of Income Access, we’ll be able to deliver our desired goals regarding player acquisition and continue building strong relationships with new and existing partners.”

Lottoland also plans to enter Italy in Q3 2018 following the acquisition of Giochi24 in May.

Tara Wilson, general manager at Income Access, added: “We’re excited to further extend Paysafe’s relationship with Lottoland and provide the company with marketing support in Canada and other new markets in 2018 and beyond.

“From Income Access’ recent partnerships with major American state iLotteries and our experience managing affiliate progammes in Europe, Income Access has considerable expertise in optimising the affiliate channel for online lottery brands.”

Affiliates focusing on Canada, the UK, Brazil and other global markets will be offered a revenue share commission structure of between 25% and 35%, while Income Access said Cost per acquisition (CPA) deals of €7-20 are also available.