Lottoland launches Deal or No Deal title

Lottoland has launched Deal or No Deal Lotto, a new title based on the long-running UK television game show fronted by Noel Edmonds.

In the new title, players choose six numbers from 1 to 49 and aim to match as many of these as possible via Lottoland’s instant win draw.

If players are successful in matching the number, they are afforded the chance to ‘beat the banker’ in a red box game akin to the show, where they could multiply their win or walk away with just a penny.

Lottoland CEO Nigel Birrell said that the Gibraltar-based firm was “thrilled” with its new TV show inspired offering.

Birrel continued: “We are incredibly excited to be bringing this game to the market – Deal or No Deal was an iconic gameshow presented by the legendary Noel Edmonds and we are thrilled to be able to offer this as our latest TV-branded lotto game.

“We are always trying to find new ways to innovate in the sector and bring more choice to our customers – we plan to have a lot of fun with this lotto game and look forward to seeing how our customers get on when trying to ‘beat the banker’ themselves.”

Lottoland also launched its first-ever sports betting product in 2020 after sealing a sportsbook deal with Malta-based supplier Altenar.