Lottomart partners with FAST TRACK to boost player engagement
Gibraltar-based start-up to use Fast Track’s CRM system to streamline engagement efforts
Lottomart has partnered with marketing specialist Fast Track to utilise the Malta-headquartered technology firm’s CRM software.
Lottomart, an app-based lottery operator, hopes to use Fast Track’s real-time player engagement platform to improve user experience.
The Fast Track CRM platform allows operators to streamline working processes and acts a one-stop shop for customer engagement.
Ashley Lang, CEO of Lottomart, said: “We are a technology-led company with ambitious plans for how we can really offer a different experience to our players. Fast Track’s CRM will allow us to achieve everything we need in an efficient way.”
Simon Lidzén, Fast Track co-founder and CEO, added: “Lottomart is the type of operator that are a dream for us to work with.
“The first thing you notice about their app is how much work has clearly gone into the user experience and we are looking forward to supporting them in building really interesting engagements on this strong foundation.”