Lottomatica launches affiliate programme with Income Access
Paysafe’s marketing software provider will allow affiliates to promote new Lottomatica web portal
Rome-based gaming operator Lottomatica has launched an affiliate programme for its Italian operation with Paysafe’s marketing software provider, Income Access.
The Income Access platform, which has won EGR’s ‘Affiliate Software’ B2B Award four times since 2013, will offer affiliates the chance to promote the lottomatica.it brand.
The new programme will offer affiliates commission deals and players referred by affiliates will receive an extra €10 in addition to the brand’s standard welcome bonuses.
Gianfranco Allocca, head of digital product development and marketing at IGT, said: “Lottomatica parent company IGT has a longstanding and successful business relationship with Income Access, so the platform was a logical choice when we prepared to launch lottomatica.it’s affiliate programme.”
Lorenzo Pellegrino, CEO of Income Access and digital wallets at Paysafe, said: “We’re excited to further extend our partnership with Lottomatica for the launch of the lottomatica.it affiliate programme.”