Low6 names new sales and strategy director
Former TSN sports betting head Brittany Almeida joins B2B firm to lead on partnership roadmap
Low6 has onboarded The Sports Network (TSN) sports betting partnership lead Brittany Almeida as its new sales and strategy director.
Almeida joins Low6 after four years with The Sports Network (TSN) in Toronto.
Originally joining TSN in January 2019 as a marketing intern, Almeida swiftly moved through the ranks, becoming a marketing coordinator in March 2019, before being appointed as brand partnerships coordinator three months later.
Her final role at TSN was as account executive of sports betting strategy and partnerships.
Almeida oversaw leading brand strategy and market sales as well as managing partnerships with league partners, sportsbooks and agencies, including a first-of-its-kind deal with FanDuel.
Josh Turk, chief strategy officer of Low6, said: “Brittany’s leadership, track record of growth, entrepreneurial mindset and deep connections in the industry will ensure Low6 continues to shape the future of igaming clients globally while maintaining the agility and care needed to support existing customers and team at a local level.”
Almeida commented: “This year will be transformative for Low6 and provide the opportunity to solidify our place as the go-to destination for betting operators, sports leagues and franchises, media organisations and major brands to help engage and monetise their digital fanbases.
“I will help to continue to revolutionise sports gamification for those brands that seek to win.”
Low6 unveiled a full B2B solution in June 2022 with an eye to take its gamification product across the industry.