LV BET recruits Jason McAteer as UK and Ireland brand ambassador
Former Liverpool and Republic of Ireland footballer joins Malta-based operator ahead of Euro 2020
LV BET has welcomed former Liverpool and Republic of Ireland footballer Jason McAteer as a brand ambassador for the UK and Ireland market.
McAteer, who appeared at the 1994 and 2002 World Cups and won 52 caps for Ireland, will provide expert insight and match previews for Euro 2020 exclusively via LV BET’s digital channels.
The deal will also extend into the 2021-22 domestic football season.
McAteer will also share experiences from more than 400 career appearances with LV BET through a series of interviews on the bookmaker’s blog and social media.
McAteer said: “It’s an exciting time, with fans returning to stadiums, so I am thrilled to be sharing my thoughts on the game we all love ahead of the Euros and into the 2021-22 season.
McAteer’s cooperation with LV BET as an ambassador will focus primarily on the operator’s social media channels and in association with its sponsorships.
Marcin Jablonski, CCO of LV BET, added: “Jason is a valuable addition to the LV BET team as a brand ambassador, bringing a wealth of expertise from a playing career that lasted more than 15 years.
“Having played at two World Cups and spent almost a decade in the Premier League, our followers can look forward to hearing his views on the Euros and throughout next season’s football, both domestic and international.
“Our customers will benefit from being able to engage with Jason’s match previews and opinions and interact with Jason during the partnership.
“Teaming up with Jason will enhance our credibility in the UK and Ireland market and increase brand awareness,” he added.
LV BET is the official betting partner of England’s Vanarama National League in a deal that is now into its second season.