LV Bet scores West Brom commercial partnership
Operator expands English football commercial presence after sealing season-long agreement with Baggies
LV Bet has partnered with Championship club West Bromwich Albion for the 2021/22 season.
The sportsbook and casino operator has linked-up with the Midlands-based club as it looks to return to the Premier League at the first time of asking.
As part of the agreement, LV Bet will be given extensive digital and matchday coverage throughout the season.
The operator will also run weekly competitions for West Brom fans to win fan experiences and merchandise, as well as develop a “fan-first” strategy to keep supporters engaged.
LV Bet said it will also encourage safer gambling practices through its communications towards fans.
The operator is currently the official betting partner of English football’s fifth tier, the National League.
Marcin Jablonski, LV Bet CCO, said: “Partnering with a storied club like West Bromwich Albion presents us with a unique opportunity. This is a club with a deep-rooted and highly committed fanbase.
“We’re genuinely enthused by the prospect of connecting with those fans, maximising our partnership rights and taking our brand presence to new heights in the UK.”