LVS wins Francaise Des Jeux fixed-odds contract

FRANCAISE DES Jeux (FDJ) has chosen betting software provider LVS to deliver the French lottery and sports betting monopoly’s fixed-odds sports betting platform, the companies revealed today.

LVS has delivered its Advanced Gaming Platform to enable FDJ to offer fixed odds sports betting online, as well as through FDJ’s 26,700 retail terminals once the French online sports betting market opens during 2010.

LVS founder and chief executive Simon Ordish (pictured) said he was pleased “that FDJ, the second largest lottery in the world, have been willing to work with a relatively small company such as ourselves” and that the company will now seek similar contracts in emerging markets as regulation progresses.

Ordish said: “It has been a challenge to meet the requirements of such a big operator and there has been a lot of learning to do on both sides [but] gives us the platform to move forward into other markets.”

As reported on EGRMagazine.com, Paddy Power recently signed a B2B deal to provide French horse racing monopoly Pari Mutuel Urbain (PMU), France’s other monopoly provider, with fixed-odds risk management and pricing tools following PMU having revealed it would offer fixed odds sports betting into the French market when this opens during 2010.

In other French news today, operators in France will no longer be forced to shut down their player accounts before being granted a licence this year after a measure to force operators wanting to be licensed in France to close their current French customers’ accounts from the time the law is voted until the licences are awarded, which was passed in October 2009, was revoked by the French Senate.

For more on this topic, see our Need to Know: An irony Francais blog post.

EGRmagazine.com is now Tweeting, Twitter name: ‘egamingreview’.