Mansion backs sportsbook launch with Groves/Eubank sponsorship
Operator to promote new SBtech-powered sportsbook with sponsorship of upcoming title fight
Mansion has announced two new boxing sponsorships to promote the launch of its MansionBet sportsbook, starting with this weekend’s super-middleweight title fight between George Groves and Chris Eubank Junior.
Mansionbet will be the “official sponsor” of Groves for the bout, which will be televised on ITV Box Office on Saturday night.
The brand will be featured on Groves’ training hoody, his shorts and on press backdrops.
The firm will also sponsor the Featherweight fight between Lee Selby and Josh Warrington in May.
“It is with great excitement that we expand our support of the UK sports industry with a move into boxing sponsorship,” Karel Manasco, CEO of Mansion, said:
“This opportunity has come at the perfect time, as we look to introduce our impressive new sportsbook, MansionBet, to a like-minded audience of keen sports fans.”
The SBTech-powered sportsbook was launched at the start of February, with Mansion already a familiar name to UK sports fans thanks to its shirt sponsorship of Premier League club AFC Bournemouth.
Dean Baker, senior vice President at Wasserman and agent for George Groves, added: “We are delighted to partner with Mansion for such a major event. We are looking forward to a great night of boxing as George defends his world title in the World Boxing Super Series semi-final.
“It’s been a pleasure working with [marketing agency] Project11 and Mansion throughout the process and we’re looking forward to a great and successful night for George on February 17th.”