Mansion enters sports betting fray with SBTech product

Casino operator Mansion has launched its first online sportsbook after signing a platform deal with SBTech, it was announced today.

Mansion, which has operated in the online casino space for more than 10 years, said the new MansionBet brand would expand its reach in the UK betting market.

Mansion will be a familiar name to UK sports fans thanks to its shirt sponsorship of Premier League club AFC Bournemouth, having previously partnered with Crystal Palace, Tottenham and Manchester City.

Mansion is currently the sponsor of A.F.C. Bournemouth

“The launch of our sports offering is another very important milestone within our longer-term company vision,” said Mansion CEO Karel Manasco.

“Our goal is to offer a market-leading sports product with an emphasis on cross-selling, and SBTech’s expertise in this area, in addition to the scalability of its solution, made it the clear choice.”

The group has also taken SBTech’s newly-launched Managed Services offering, which provides operators with a range of services including compliance, payments and anti-fraud protocols.

SBTech CEO Richard Carter added: “I’m delighted to partner with Mansion, and fully expect this dynamic operator to enjoy further success with this exciting new brand.”

In related news, gaming tech group Novomatic has announced its own sports betting partnership, signing a deal with Sportradar to develop sports betting retail products for the Italian market.