MansionBet seals Irish horseracing sponsorship
Gibraltar-based operator strikes deal with Horse Racing Ireland to boost portfolio
MansionBet will expand its current horseracing sponsorship portfolio into Ireland during 2020 after sealing an agreement with Horse Racing Ireland (HRI).
The deal will see the sports betting operator sponsor more than 60 race events throughout the UK and Ireland this year, including races at Doncaster, Newmarket, Newbury and Cork.
The agreement marks MansionBet’s first foray into Irish racing.
Dana Bocker, head of integrated marketing at Mansion, said: “We’re excited to continue our support for British Racing and proud to add Irish Racing to our portfolio.
“Racing has been a focus for us in 2019 and in addition to the sponsorships, we’ve improved our product offering and as result have seen a surge in racing punters in both the UK and Ireland.”
HRI CEO Brian Kavanagh added: “HRI is delighted to welcome MansionBet as a new sponsor to Irish racing in 2020.
“The initial deal is spread across five racecourses and demonstrates the good value that Irish racing represents to our sponsor partners.”
MansionBet is also the official UK betting partner of Premier League club Newcastle United.