Marathonbet seals Russia-facing partnership with Real Madrid
Sports betting operator becomes first-ever Russian partner of decorated Spanish club
Marathonbet has struck a deal to become the official betting partner of Real Madrid in Russia.
The operator will become Real Madrid’s first Russian partner in the club’s 117-year history, having signed a marketing agreement with the La Liga giants for the remainder of the 2019-20 season.
The partnership will see Marathonbet branding go live on pitch-side LED sponsor boards during Madrid matches broadcast in Russia, via the use of specialised digital overlay technology.
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Customers of Brighton-based Marathonbet will also get the chance to redeem exclusive offers and win specialist prizes organised by the bookmaker.
These will include matchday VIP experiences at the club’s Santiago Bernabéu stadium, as well as meet-and-greets with famous Real Madrid players of the past and present.
Marathonbet is also the official betting partner of Premier League champions Manchester City.