Marathonbet seals Málaga CF shirt sponsorship deal

Marathonbet has extended its football sponsorship strategy into Spain for the first time after agreeing a two-year deal to become the main sponsor of La Liga side Málaga CF.

The company’s logo will appear on the club’s match and training shirts, and will also have a dominant presence at the La Rosaleda Stadium.

In addition, the operator will provide exclusive behind-the-scenes content and betting offers for Malaga fans.

The deal, which follows Marathonbet’s launch into the Spanish market in January this year, also includes an option to extend the sponsorship for a third season.

Marathonbet CEO Viktor Hoffmann (pictured left) said he was “delighted” to be teaming up with the club.

“In many ways this partnership is symbolic of Marathonbet’s success across the European market in recent years and cements our dedication to providing Spanish customers with great odds, impeccable customer service and a sports betting experience not found elsewhere,” said Hoffmann.

The operator is currently shirt sponsor of Scottish side Hibernian and is betting partner of Manchester United.

Málaga CF president Sheikh Abdullah Al Thani added: “Málaga Club de Fútbol is an institution with high-level vision and dedication to reaching agreements with prestigious, globally-renowned brands that meet the standards of quality, security and service for the fans.”