Marathonbet strikes Manchester United partnership deal
Online sportsbook replaces bwin.party as the football club's new global betting partner as part of a three-year agreement
Marathonbet has pulled-off a major sponsorship coup by becoming the global betting partner of Manchester United, a deal which sees the sportsbook operator replace the outgoing bwin.party.
The three-year agreement comes just days before the start of the new English Premier League season and will see Marathonbet obtain branding opportunities within the iconic Old Trafford stadium and via Man Utd’s digital platforms.
The deal stretches to all markets – excluding the USA, China, Macau and Hong Kong – and comes after eGaming Review previously revealed Marathonbet was in discussions with a number of high-profile Barclays Premier League teams.
Last month the operator announced it had struck a deal with Manchester United’s rivals Liverpool as it looks to ramp up its marketing presence before the start of the season.
“Recently, Marathonbet have made great strides towards being at the forefront of football betting and this partnership cements our aims as a brand,” Stan Reoutt, Marathonbet CEO, said.
“Manchester United is one of [the] most recognisable names in the world. This announcement demonstrates our global plans for Marathonbet,” he added.
The deal sees Marathonbet replace bwin.party as the North West club’s official betting partner, which itself replaced Betfair in 2012 as part of a three-year sponsorship agreement.